Our Blog

5 Benefits of Webcasting your Next Meeting

Avista has been providing webcasting services to clients throughout California for years, but  lately we’ve seen a big uptick in interest among new and existing clients. In talking to our newest clients, we’ve identified 5 key factors driving their interest. If any of these resonate with you and the meetings you’re responsible for, give us a call to discuss how we can help.

1. Maintain/Expand your Audience

This is the most obvious benefit cited by clients, as they seek to reach customers or employees nationally and globally. This benefit is realized beyond the usual suspects in industries like technology: we have several church and synagogue clients that have webcast their services for their constituencies. These clients have been really taken by the opportunity that webcasting affords them in reaching a new and younger audience, and to reach existing “customers” who may be sick, infirmed, or just not able to make services on a regular basis.

2. Drive More Sales

Several of our clients have used Avista for product demonstrations to prospective clients. Most of these customers also use us to create canned or archived product presentations that can be accessed 24/7 by prospective customers.

3. Reduce Costs while Increasing Productivity

When factoring in travel and lodging expenses, particularly in this day and age, a professionally-produced webcast has a significantly higher ROI than an in-person meeting, at least for out-of-town employees or customers. But when customers also factor in the lost productivity of being out of the office, webcasting becomes a clear favorite. And this doesn’t just apply to reaching out-of-town participants: one grocery retailer client cites the Bay Area’s worsening traffic as a chief reason they embarked on webcasting, even though most participants reside within 25 miles of their corporate headquarters.

4. Increase Engagement

There is a persistent belief that “you can’t beat” the in-person meeting for interactivity, and we won’t disagree with that: we’re social beings, and in-person meetings have a quality that all the technology in the world can’t (yet) replicate. But some of our clients like the engagement that webcasting can foster vs. in-person meeting, as they deploy tools that let remote participants pose questions via phone or texting. How else can a prospect in Boise ask a product roadmap question of a CTO in Santa Clara?

5. Foster Community

One of the most frequent uses of webcasting by our clients is for quarterly all-hands meetings for employees, run on a global basis. With C-level management on stage, answering questions from employees in Detroit or Bangalore, nothing flattens out an organizational chart better and creates a real sense of community within a company.

Avista – your Webcasting Partner

Avista is expert at working with clients on their webcasting strategy. Whether you are new to webcasting or an old hand, Avista can advise on the best ways to optimize your use of webcasting, and can provide all the components for a successful launch, including: video production gear and crew, audio visual production support for in-person component of the meeting, online registration platform, viewing platform (standalone or integrated within your website), and archiving and reporting options. Give us a call or submit a web inquiry today!